Sunday Newsletter - 3 Ways to Boost Your Customer Success Rate (10 Dec 2023)

Heather's Sunday Newsletter

Hello Heather,

I hope you are well and are enjoying the start to the festive season.

I can't believe it’s December already and the world is still a crazy place.

I feel for those who are struggling at the moment, and I continue to pray for us all.
We’re in interesting and challenging times.

I have been focusing on creating ways to generate extra income and sales in your business (or your life) to help you with the holidays or with life in general.

I’ll share those with you later.

First, I’d like to give you a quick update on the Choosing Happy Podcast.

Choosing Happy Podcast.

The main Podcast is entering season 3 – focusing on interviews with successful Entrepreneurs and business owners who are sharing their journey to happy. I recommend you take a listen to this weeks episode with Libby Langly a Business Coach with years of experience helping Small Businesses and Entrepreneurs.

And this week is a special 50^th Episode of the main podcast! Woop, woop!

The 100 Days to Happy challenge continues daily, and another milestone is reached today (Sunday 10^th December 2023) with the release of Day 80! I wasn’t sure I would make it this far!
I love the support I am getting, and would love it if you could take a moment to like, share, subscribe and leave a review.
I publish the podcast under my own steam, so very little bit of support really does make a different.

You can find the Choosing Happy Podcast on all major podcast platforms and now on YouTube!
Or you can visit the website: https://www.choosinghappypodcast.com

I am pleased with my progress. Yes there’s still room for improvement and I am working on it every day.

Next…

This Weeks Business Boost:-

3 Ways to Boost Your Customer Success Rate

What is customer success rate anyway?

Regardless of the business you’re in, you either sell a product or a service or both. It goes without saying that we must provide our customers with stellar products and services. But… there’s more to it than that. For instance, apparently, most people who buy a course never finish it. In fact, some don’t even open it!

Sure, you made the sale, so what do you care whether the customer ever finishes the course?

You’ve got to care! For one thing, you probably put your heart and soul into creating that course or program. You truly desire to help people and give them a better life. You’re convinced that if they buy your course and follow its guidelines, their lives will be improved. But if most buyers never finish the course, they won’t experience that life-change. Their lives will not be improved.

If we care at all about people (and I’m sure you do), this should bother us!

When we talk about customer success rate, we’re referring to the extent to which our customers experience the benefits of a product or service we offer.

It’s not just about the sale!

Especially if you’re just starting to build your business, it’s easy to become focused solely on getting the sale. After all, you are a business, and a business must make money to remain a viable business.

The success rate of your clients can’t wait until you’re making big bucks. It’s got to be inherent in your business. And even if you’ve been operating for a while, it’s not too late to put these fundamentals into practice.

Our customers’ rate of success in buying from us is vital to us for the following reasons:

• Þ Because we care about our customers and want to help them improve their lives.
• Þ Their success is the best marketing for our products and services we could hope for.
• Þ When we give customers what they want and they benefit from it, they come back and bring others with them.

Years ago, I bought a Broadband and phone package from one of the big companies. When I first contacted them, I’d have to give their sales staff a “10” for their salesmanship! The sales staff were amazing! But after the sale, I had no end of problems with the support staff that was supposed to be helping me get my broadband set up and working. When all was said and done, I’d be generous to give them a “2” for their performance.
I was never pleased with the speed of connection. In fact, I’ve found a provider I really like and stuck with them for years. Because of my experience with that big Broadband provider, I’ve discouraged others from using them.
You probably have stories like that too.

So, how do we boost our customers’ success rate?

3 Ways to Boost Your Customer Success Rate

1. Make it easy for them to succeed. I recently bought an Air Fryer from a little-known brand. It got great reviews and seems well-made. I think I received good value for the price. But the instructions were terrible!

It was obvious that a non-English-speaking person wrote the instructions. I eventually figured out how to use it for various food types, but the instructions were worthless. The manufacturer did not make it easy for me to succeed.
To help our customers succeed, we must provide: a clear and simple plan to follow; with small, bite-size pieces; and built-in wins along the way. Don’t complicate what you make simple. Make it easy for your customers to succeed.

2. Provide coaching and other tools and resources. Coaching can come in the form of a book or some other written form in which you share your own personal stories and those of others. Depending on the value and impact of your product or service, you could also offer limited personal coaching. You can do this on a group call or even one-on-one. This service could even be an upsell. Recommend and make other tools and resources available for free on your website or through other means. Include them as a “bonus” when they purchase your program. Demonstrate to your clients that you want to help them succeed.

3. Build a community of followers. Such a community offers built-in accountability. Clients share their wins, and their courage and success are contagious. They also may share their struggles and the community rallies around them to encourage them on to success. Most of the work for building a community seems to be on the front-end. Once it starts going and builds momentum, you’ll find that your customers will help each other succeed in ways beyond your ability. People enjoy helping others.

Boost your customers’ success rate by following those three fundamentals. Ensuring that your clients succeed is not only in their best interest, but in yours as well. They experience a better life. They become your “raving fans.” They come back for more and bring others with them.

This Month’s Resources and Releases:

Fastest Path to Cash – December 2024

Have you thought of all of the ways you can generate some additional cash in your business (or in your life) before Christmas?

I've put together a short PDF with 25 ways you could create cash in you life and business in the next 30 days, and it's FREE.
You can get your copy here: https://www.takingyourbusinessonline.com/signup-3ae86f69-df44-4fd1-ba91-1c3242194428

Content to Coaching

I am giving you priority access to a new course I have recorded showing you how to take an existing product or services and turn it in to a coaching program and promote it to your existing list. It’s a foolproof way to generate extra income quickly (7 Days or less) and add a high-value program to your portfolio. I am launching it at a special price for December. You can see a 2-minute sample of the training here…
https://www.takingyourbusinessonline.com/Content-to-coaching-1

Watch out for further details in your inbox in the next couple of days.

40 Minute – Laser Coaching Bridging Sessions

The December Blocks....

Do you ever get stuck in your stuff this time of year where you’re trying to complete projects before the holidays, you are strategising and getting the foundations done for the New Year and attempting to socialise and party in between? I know I can easily slide into overwhelm.

Maybe your mind goes blank, or you get into confusion and perhaps you lose sight of the next effective step that will get you closer to what you want? You can’t see the wood for the trees?

Bridging Sessions

My clients are feeling that right now so I am offering them bonus 40-minute Bridging Sessions.

☑ These are 40-minute – one-off, laser calls where they get my undivided attention on business, tech or what’s stopping them moving forward.

☑ We start where they are – with going deep on what’s blocking them, identify what they want instead and then create an actionable plan for the next, most impactful steps they can take, so that they can bridge the gap, move forward and end the year purposefully and on target.

Are you facing a challenge in your business or your life?

I have 6 Bridging Session spaces available in December.

Bring the biggest problem that’s troubling you.
Or your biggest dream you want to realize. And we'll handle them.

Whatever you bring to me…

📌 A deadline you are struggling to meet

📌 Whether you’re wanting to start over or to pivot;

📌 You want more customers, more income, more time, more…

📌 Whether you are struggling to find something meaningful in your life and business that gets you out of bed in the morning

📌 Whether you are procrastinating on your niche

📌 Whether you are overwhelmed or feeling stuck

📌 Whether you just don’t know where you are and want to explore your options;

📌 Whether you are struggling mentally, emotionally, cognitively, spiritually I am here for you.

I believe, even in 40 minutes, we can travel deep beneath your fears and conscious resistance, so that you access your greatness, your genius and you craft a way forward, a path in line with your truth and your purpose.

My soul Intention is to SERVE YOU.

📎 There’s pre-work (you let me know in advance the details of the issue) so that we can use the time on the call to focus on what really matters, getting you results.

✒ I use unusual techniques to get you extraordinary results – so there’s a coaching agreement I ask you to sign.

➡ Go here to find out more and reserve your session:

https://www.takingyourbusinessonline.com/offers/cndmQoF3

or drop me an email at [email protected]

And last but not least, by request…

I would be so happy if I had my content strategy and full schedule for the whole of 2024 done and dusted. How about you?

One of the things I have struggled with in the past year was creating content that was on point and on brand. Not that I didn’t know what to do, with all I had going on I never seemed to make the time to plan things differently. Spray and pray is such a waste of effort!

We all know that if your content isn’t in line with what you offer, you can attract folks who love you but just aren’t ever going to buy.

Content and copy are really important to an online business, never more than now. It just would be great to have a strategy, structure and ideas already planned that I can tweak or change out if I want to. Do you agree?

2024 Will Be Very Different!

Lorraine, one of my clients is relaunching her business, and we’ve been going deep on her messaging ready for her to put out her offer in January 2024. She’s ready to create her social content, her emails, long form, and launch content for 2024.

We have blocked out the afternoons (starting at 1pm) of the 15th and 19th December 2024 to just get it done.
We’re putting aside 8 hours (2 x 4) to knock this out.
– we’re aiming for 3 months of posts, emails, blogs etc. ready to rock and roll and the rest outlined and planned.

It's built around the weekend to allow time to create content.

How about you? Have you got your content sorted?

If not, the good news is that Lorraine is happy for me to offer this out to a few more people who might be struggling to just get their content done.

Keeping the group small is important so that there’s time to share, support and get your questions answered. 6 feels a nice number (plus me and Lorraine).

Content Creation Bonanza -

Day 1 (15th) – Strategy and Pillars (you will need to be clear on your niche, Product/offer to take part)
📌 Refine your strategy & goals.
📌 Decide your Pillars
📌 Long Form copy Creation

Weekend: Do the work

DAY 2 (19^th) - Digging in to Detail
📌 Micro Content
📌 Platforms , analytics and re-purposing
📌 Using AI
📌 Creating your schedule/plan

Post workshop Q&A Call

All workbooks, e-guides, Checklists etc. £700 investment.
Email me to join. ([email protected])

Wishing you Ease and Grace

May sanity and healing come. May your families and friends be safe in these times. May you find an inner peace that can radiate outward.

As always, stay You.

To your happiness and prosperity,

Heather

Taking Your Business Online Ltd.

Email: [email protected]

P.S. Wanna grab coffee? Click here and let’s set a time to get together: Let's Catch Up!