Hello Heather,

So it's not Sunday!
It's been a strange old weekend. I'll tell you more about that in a moment.

First of all, I hope this finds you happy, healthy and motivated and prepared for whatever comes next in life.

The Storm is Upon Us

This week has been a bit stormy for me and has forced me to step back and let go of trying to control everything. I think it’s the universes way of reminding me that sometimes you need to slow down to speed up.

Two storms, near flooding, loss of electricity and internet have got me finding my centre, listening to my intuition and not sweating the small stuff.

I hope it’s been a lot calmer weather wise where you are.

My biggest learning from this last 10 days is to stay present, listen to my inner knowing and enjoy the moment, irrespective of what it looks like outside. Fear and stress are not very helpful in situations where calm and guided decisiveness create magical results.

Sometimes podcasts and newsletters are forced to be delayed. Another lesson - produce everything in advance!

End of the Month Check-in

What’s your lesson of the past month? Take a moment to acknowledge it. Get really present to what comes up and be willing to take any actions that come from it.

After The Storm

I am drinking a strong cup of coffee and basking in a moment of appreciation for clear blue sky and sunshine and being profoundly grateful for the interlude between storms. An opportunity to catch up and catch my breath.

How do You Stay Calm, Connect with your Intuition and Flow with your guidance and Knowing?

One of my amazing clients, Lorraine, launched a whole training on this this week. She’s fabulous at helping folks develop their connection to source and hone their intuitive skills so that they navigate life with grace and ease. If that sounds interesting to you why not check out her website and maybe drop her an email, I am sure she’d love to hear from you. She does 1-1 readings as well. So if you are looking for guidance, she could be your girl. Here’s the link: https://lorrainestone.com/

How I Work With Intuition

Each evening I spend a little time ‘working cases’ (focusing on individuals that need specific help) with my intuitive practice, as well as continuing to pray for global peace and for anyone affected by war, tyranny, ill health etc. and their families.
I am praying for peace, prosperity health and happiness for all on a daily basis.

I recommend spending at least five minutes each day visualising the world you want to live in. It adds that light and high vibration to the collective consciousness. I believe it does anyway.

Podcast Update – Choosinghappypodcast.com

I haven’t been able to upload the last episode – it’s my task for today.
Each time I went to record, or edit it I lost internet or power. So, fingers crossed it will be available when you read this update.

You can check the most recent episode (Episode 55 - all about the Happiness Audit – part 1) on your favourite podcast app or on the website at www.choosinghappypodcast.com

This Weeks Business Boost!

I have been embracing AI for copywriting this month. It’s been my experiment for January.

I have been testing it with a couple of my clients, while I help them develop their messaging and Sales Pages.

It has been a fascinating and insightful process and I do really love it!

Here are my top 5 Lessons for Using AI to Create Your Copy.

1.  Find a specifically trained version for copywriting. It saves you a lot of time teaching it to provide the information you want in a way that works for you.
2.  Even though AI provides amazing results, always remember the voice and tone your messaging conveys, the avatar/ideal audience you are speaking to and all of the elements you need to include (specific questions, objections, values, beliefs, mistakes, problem, transformation, domino belief etc.) that your specific audience resonates with.
   N.B. AI isn't perfect - it makes mistakes – keep that in mind.
3.  If you are working with a client you need to understand their perspective, voice, beliefs, language, brand etc. as well as that of their clients.
   Spend the time researching existing copy from client, competitors copy, as well as talking with and getting to know your client inside and out.
4.  Create amazing copy using AI and then take the time to edit it so that your energy, your passion, your message shines through (or that of your client). Create a number of versions so you can test them.

Come back to what you’ve produced, after taking a break, and read the copy as if you were the ideal customer.

Get feedback from your client and others who represent the ideal audience, where you can

5. 5. Create a swipe file of the prompts you use for each piece of copy as it’s likely you will want to use them agai

Create a base of templates, drafts and examples of all different types of copy (emails, Sales page, presentations, Social media content etc) that you can reuse and refine going forward. Create a portfolio.

Remember, copywriting is an art not a science. Get inside your clients mind and convey exactly that on the page.

You don’t need to be salesy if you achieve this.

They want to work with someone who they believe 'get's them', understand their problem and demonstrates the end result and ‘reads their mind’.

Copywriting Opportunity

I have room for three new copywriting clients this month. I generally create your avatar, sales page, email messaging and some social media content around a product or launch, in 30 -90 days, depending upon where you are in your business.

We can have an informal chat to explore and to answer your questions.

I only work with those that I know I can help and whose message I resonate with.

Email me at [email protected] and let’s explore getting more clients through copy this quarter.

That's it for this week!

Details of current ways to work with me are below.

And always remember, if you fancy a coffee and a chat, I am only an email away.

Wishing you a calm, storm free week, blessed with grace and ease!

May love, peace and healing surround you. May your families and friends be safe in these times.

May you find an inner serenity that can radiate outward.

May you find companionship, connection and collaboration in your life and business.

To your happiness and prosperity,

Heather

Heather V Masters

Chief Coach, Trainer and Facilitator of Magic

Taking Your Business Online and Choosing Happy Podcast

Email: [email protected]

P.S. If you are interested in copywriting services and creating a portfolio for your business drop me a line and we can arrange to chat.

Email: [email protected]