Sunday Newsletter - Brutally Honest Feedback - Find a CMO! (17 March 2024)

Happy Weekend! 

I hope you have had a week of support, prosperity, and playfulness. I for one am acknowledging that I could do with scheduling some playfulness into my day.  

I have this old VHS tape of a Jane Fonda exercise/dance routine that I used to love doing. So, today I am dusting off the video player and digging out the leg warmers and am going to give it ago. I’ll let you know how I get on.  

How will you schedule something fun and playful into your week? Let me know. I would love to hear from you. 

I am sipping on a Chaga coffee to give my immune system a boost. What are you drinking today? Grab a drink, put up your feet and have a read of this weeks update. 

The Fully Booked Fempreneurs Festival 

I have been contemplating how my talk went for the Fempreneurs Festival. The journey was more of a learning than the delivery. In doing my research I was guided to go deeper in my approach to Happiness and Success. That was unexpected for me. I hope it served the women who watched. That’s the main thing. 

If you missed the live festival, you can still join the group and catch the replays for FREE until 21^st March 2024. There were some amazing talks – well worth having a look at. Here are the details… 

THE global women's summit of 2024: 

    The Fully Booked Fempreneurs Festival

#fullybookedfempreneurs 

Here is a final reminder of the details:
💃70+ expert speakers from around the world covering topics on the Strategy, Energetics, Mindset and Personal Development/Mental Health of getting Fully Booked 

💃3 highly sought after, 7-figure coaches headlining each day (get ready to be BLOWN AWAY!!) 

💃Network in a global group of high calibre entrepreneurial women, just like you! 

This is a no-pitch event with a focus on CONNECTION and EXPANSION 

Tickets are free, or your can opt for the VIP Upgrade for only $99 

Grab your tickets HERE! 

Catch the replays before they go away! 

Taking The Feedback 

I have been listening to the feedback from those in the Facebook group, regarding my talk. In addition, I am really listening to the feedback that shows up in my thoughts and emotions. 

Becoming the neutral observer is a powerful thing to do. I am practicing this week and definitely not getting it right all of the time.
Do you check in on how you respond or react to certain situations in order to learn from them? 

Part of getting feedback and learning for me is doing something I have been putting off for ages and I find really uncomfortable – going live on Social Media.
I went live on YouTube three times last week with short videos supporting with breathing through to Crypto trading.

I am acknowledging the win And acknowledging that I played it safe. I knew no-one would show up live on YoutTube for me. I haven’t got that big of an audience there or any real reach.  

Accepting that and taking the stance of the neutral observer, I realise that this week has to be a step forward to go live on a platform where I already have an audience or intend to grow my reach.  

Facebook would challenge me but that’s not where I want to grow. I have decided that this week I will move my live session to Rumble at 11.30 am UK on Monday, Wednesday and Friday. Even then the timing might not be great, and I will observe and check that out next week.

If you want to join me for a coffee and Monday Motivation, Wednesday Woo or Friday Finance, look for my Rumble Channel – NLPWarrior.
I will give out the Livestream link next week.  

I would some feedback – I am learning and feedback so helps. 

And so to this weeks Business Boost – Do you have a CMO in life or business? 

This Weeks Business Boost 

Why You Need a CMO 

Okay, you’ve heard of a CEO, a COO, a CFO, a CIO, but what is a CMO? Well, you might think a CMO is a Chief Marketing Officer, but that’s not what I mean. I’ll get to that in a moment.  

First, consider this: we entrepreneurs are a unique breed. We love changing the status quo. We’re visionary. We like to change things up. Our heads are filled with ideas—so many ideas that we can’t possibly implement them all.  

Some of our ideas are edgy. Some are wild. Some are even outlandish! Some are unique—like nobody has thought of this before.  

Some offer a new twist on an old concept that is simply brilliant. Some will be amazingly successful and some will bomb. But that’s part of the thrill and draw of being an entrepreneur.  

We entrepreneurs are true pioneers. We’re inventive. We boldly, and sometimes even irreverently, challenge what has been. To a great extent, these are all desirable traits of an entrepreneur. But they can also get us into trouble. Consider the following business blunders: 

•  The Pontiac Aztek is considered one of the ugliest American cars ever built. The Globe and Mail magazine states, “The Aztek’s ugliness titles are both numerous and unfortunate. If you set out to build a car that violated every principle of aesthetics, you would find it hard to beat the Aztek.”  

•  In 1985, Coke announced it was changing its recipe and introduced New Coke. It bombed!  

• A used car salesman decided to open a used car lot calling it “Grand Theft Auto.” Who would buy a car from a car lot with that name? Nobody! It closed shortly after it opened.  

• A family of electricians decided to use their family name as their business name, usually not a bad strategy, unless your name is Worst. That’s right, Worst Electric. Their slogan, “Expect the best from worst!”  

• A new church startup decided to take over the Hooter’s restaurant that closed. The name of the church? Uplift!  

Why You Need a CMO  

I could go on and on, but I’m sure you’ve seen those kinds of business blunders as well, because there’s no shortage of them in this world. We might wonder, how does a company as large and well-staffed as General Motors design a car that epitomizes ugly? Or with its millions (billions?) of loyal fans, what made Coke think they could change its recipe? And how in the world did that church not make the connection between its name and the former occupants of its building? Come on people!  

That’s precisely why every business owner needs a CMO, a Chief Mocking Officer. Yes, you read that right. Every business owner ( and person really) requires someone: a confidant, a spouse, a friend who can be the “voice of reason” in their life. The CMO need not be a paid position, in fact, usually the CMO is not on the payroll.  

The CMO is that person in our life who is unafraid to laugh in our face when we pose a ridiculous idea. The CMO has the uncanny ability to shine the light of reality on our crazy ideas. Without restraint or mercy, the CMO will call us out on stupidity, foolishness, tastelessness, and any other issue to which we’ve been blinded by our self-assumed brilliance.  

Qualifications of a Great CMO 

1. Someone you trust. Your CMO must be someone whose counsel you trust. You may not always agree with them, but you trust their wisdom and forthrightness enough to endure and take their mockery to heart. 

2. A gifted mocker. Don’t make the mistake of thinking that some wise, old sage qualifies as your CMO. We may appreciate that sage.  

We may listen intently to what they have to say. But the wise sage lacks the mockery factor that zings in and stings your sensibilities. When the CMO laughs in your face and begins mocking and taunting you for your hair-brained idea, they’ve got your attention! Suddenly you see your idea for what it is, something only brash mockery can reveal. 

3. Obnoxiously outspoken. Under normal circumstances, this is not a trait we would value in someone. But with the CMO it’s vital.  

The CMO must be predisposed to get in your face without hesitation and unmercifully expose how stupid your idea is.  

4. Culturally and socially savvy. The CMO isn’t merely a jester or clown. They don’t mock for the pleasure of it. (Well, maybe a little.)  

They have some expertise and experience. They can sense what will or won’t work in the marketplace. They simply offer their sound advice in a form that will get your attention – barefaced mockery.  

5. Funny. For all their blatant obnoxiousness, the CMO has the weird ability to make you laugh. Their humour is like a local anaesthetic. The blunt mockery they dish out is cunningly devised to make you laugh, making it much easier to endure their tongue lashings as they belittle you and your idea.  

So, if you don’t currently have a CMO, I urge you to find one ASAP. Believe me, you need this person in your life.  

For your part, you have to be tough-skinned and humble to subject yourself to your CMO’s mockery. You must have the self-confidence to expose your ideas to your CMO.

And you have to be willing to laugh at your mistakes and laugh with your CMO. (He’s laughing with you, not at you. Well, maybe he’s laughing at you too!  

______________________________________

Choosing Happy Podcast Update 

Tomorrow I release a special, celebratory 60^th Episode. 

I want to celebrate my journey and the contribution all of my guests have made in the past couple of years. 

Look out for that very special episode on 18^th March 2024. 

All previous episodes are available…
You can listen on your favourite podcast host or on the website at www.choosinghappypodcast.com 

Also before I go, 2 quick things: 

#1 - I'm offering a special 1-1 Strategy call for those who want to setup or understand Crypto investing better. I have had a few request this month so I thought I would put it out there. You can find out more and book here: https://www.takingyourbusinessonline.com/offers/rAQcyN82 

You can experience a taster of this in the Friday Finance video on YouTube covering the difference between Percent vs Pricing, when contemplating investments.
https://www.youtube.com/live/mFhZ4zJVtFo?si=fYhevqoWMDCGWBSL
 

#2 - And remember I have 2 open spaces for this quarters 1-1 coaching, to ensure you breakthrough your blocks and start living your dreams. Email me to chat so you can grab your spot. 

That's it for this week! 

May love, peace and healing surround you. May your families and friends be safe in these times. 

And always remember, if you fancy a coffee and a chat, I am only an email away. 

Wishing you a week blessed with opened hearted compassion vibes, joy filled days, good health, prosperity, grace and ease! 

Heather 

Heather V Masters 

Chief Coach, Trainer and Facilitator of Magic 

Taking Your Business Online and Choosing Happy Podcast 

Email: [email protected] or [email protected] 

P.S. Whenever you're ready, there are 3 ways I can help you: 

#1: I just launched a new Coffee and Catchup on my YouTube Channel (beginning Monday (Monday, Wednesday and Friday morning – 11 am – live). I'm putting a ton of energy into creating heaps of valuable live content that I think you'll like. It’s my aim to create a healthy habit of live content that serves you. Come check out my channel, and give me a like and subscribe.  

#2: Mastermind Day 

I have a VIP Mastermind day in March, for 4 Entrepreneurs who are wanting to review goals, strategies, growth, content and more. You can find the details here: 

https://heather-masters.mykajabi.com/VIP_mastermind 

#3: Follow me on LinkedIn for more Tech, strategy, systems, marketing tips, and happiness-building. 

P.P.S. If you are interested in copywriting services and creating a portfolio for your business drop me a line and we can arrange to chat.  

If you have something you want to ask, drop me an email and let’s get your questions answered. 

Email: [email protected]